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OUR STORY

Hi, I'm Emily, Founder and CEO of Modest Mermaid. Our mission is to empower women and girls with Australian-designed swimwear that blends comfort, confidence, and style.

At Modest Mermaid, we create fashionable swimwear with the coverage you desire, ensuring you feel and look amazing. Drawing from my experience with top global fashion brands, I saw a gap in the market for swimwear prioritizing comfort and confidence, inspiring the creation of Modest Mermaid.

Our brand is more than just swimwear; it's a movement empowering women to celebrate their style and individuality while feeling comfortable. We are committed to making our range accessible to all, ensuring everyone looks and feels their best, whether poolside, chasing kids, or catching waves.

Each piece in our collection tells a story of unity, empowerment, and individuality. From versatile A-line swim dresses to various tops bikini top, bottoms, accessories, and girls' swimwear, customers can mix and match to express their unique style.

Our swimwear, designed for freedom and sun protection with SPF50+, is easy to wear, fuss-free, and exceptionally comfortable, so you feel empowered and incredible every time you enjoy the beach with loved ones.

Explore Modest Mermaid, embrace your personal style with confidence, and discover our swimwear on our product pages.

For inquiries, reach out to us at hello@modestmerma.id

Warm regards, Emily

What our customers say
⭐️⭐️⭐️⭐️⭐️ It’s very comfortable to wear and perfect for my sensitive skin with the sun protection. I love it!
⭐️⭐️⭐️⭐️⭐️I love how comfortable the dress is, it looks stylish, and dries easily. Overall very happy!
⭐️⭐️⭐️⭐️⭐️I love this modest swim dress. It looks exactly like the picture. The material is so soft and comfortable. I definitely plan to buy more. Thank you so much!
⭐️⭐️⭐️⭐️⭐️This is a really nice swim dress that is well made with pretty fabric. It is very nice to have a modest swim dress. I highly recommend this swim dress for anyone who wants modesty and sun protection, while looking nice at the same time.
⭐️⭐️⭐️⭐️⭐️I love my swimwear. The colours are gorgeous and I can now enjoy swimming without being burned!

⭐️⭐️⭐️⭐️⭐️This item is great. I purchased one for my daughter and a different pattern for myself. Quality is excellent. We have been swimming 4 times and are very happy with the product. It’s wonderful to be able to swim modestly now.